Image: B. Muirhead.
New Zealand’s a country where people aren’t big on blowing their own trumpet, but there’s a few puffed-chests around the place after the nation was again voted ‘best country’ at the 2014 Daily Telegraph (UK) Travel Awards, taking out the award for the third year in a row.
Almost 90,000 votes are cast in the awards each year by Daily Telegraph readers, making it one of the world’s biggest reader awards.
Needless to say, Tourism New Zealand (TNZ) Chief Executive Kevin Bowler is as pleased as punch, noting the win as a fantastic achievement.
“This award makes it clear that New Zealand is top of mind for UK readers. It is a great endorsement just as we’re seeing positive visitor growth from this hugely important market.”
The award followed hard on the heels of the recent global premiere of The Hobbit: Battle of the Five Armies, filmed in New Zealand. Kevin notes that “Casting a spotlight on New Zealand and showcasing the country as the real Middle-earth has been the work of Tourism New Zealand for the past three years, and clearly, that connection has resonated with people here in the UK.”
11 per cent of holiday visitors from the UK named The Hobbit films as a factor in choosing New Zealand as a destination for their holiday.
New Zealand pipped South Africa and The Maldives to claim the top spot.