Unwind and enjoy the sunshine in a pretty playground offering a myriad of outdoor activities in a landscape of endless beaches and bountiful countryside.

The Bay of Plenty was named by Captain Cook in the 18th century and the moniker remains apt. Renowned for its great bounty of produce – including the famous kiwifruit – the region’s abundant sunshine and mild climate are the perfect complement to the long arc of its coastline. From thriving resort towns where you can start the morning with a latte before hitting the beach to laid-back country towns, you’ll find your place in the sun. And if you can rouse yourself from your beach towel, explore the hinterland with its forest walks, white water rafting and fruit farms, or head offshore to swim with dolphins or circumnavigate White Island, a still-active offshore volcano.

DESTINATION-NZ.COM HIGHLIGHTS

Grip the edge of your seat and feel your eyes widen as your helicopter swoops over the steam plumes rising from White Island. Experience the thrill of learning to surf, grinning with deep satisfaction as you find your feet and catch your first wave. Trust your guide and paddle into the white water on a Wairoa or Kaituna River rafting adventure.

NOTABLE CULTURE

Stand on the beach at Maketu and imagine the moment seven hundred years ago when Maori, led by Tametekapua in the waka Te Arawa, first arrived in the Bay of Plenty after a long journey from Hawaiki.

MOMENT IN HISTORY

Chinese gooseberries were introduced to New Zealand in 1904. They were renamed kiwifruit in 1959 when the first shipment was exported and the Bay of Plenty became the centre of a major New Zealand industry. Visit Kiwi 360 at Te Puke to find out more about this fuzzy, green-fleshed fruit.

THE ICONIC EXPERIENCE

Take a leisurely stroll around the base of Mauao (Mount Maunganui) or climb to the summit for some of the best ocean and city views you’re likely to encounter anywhere.