Hawke’s Bay

Photo: Hawke's Bay Tourism

Hawke’s Bay

Sample the finer things in life in Hawke’s Bay, a beautiful part of the country where a stunning Art Deco town (Napier) nestles between the blue Pacific and the sun-bleached hills of wine country. This region on the east coast of the North Island produces some of New Zealand’s very best red wines.

Around the Hawke’s Bay Region

Napier is a charming seaside city where the fresh whites of Art Deco buildings contrast with a blue sky. From Marine Parade, lined with Norfolk pines, to the café culture of the CBD, Napier is an appealing destination. Sunny and warm, Hawke’s Bay is the nation’s oldest wine-growing region and remains a top wine producer. Excellent hiking and mountain biking and a stunning cliff-top golf course complete the recipe for an unforgettable holiday.

Regional Destinations

Napier Extraordinary Art Deco architecture and fine wine.

Hastings Established wine- and fruit-growing region.

Havelock North Charming country village with great shopping and dining.


Join a walking tour of Art Deco architecture in central Napier. Take a 4WD adventure to Cape Kidnappers gannet colony. Sample fantastic local wines at the cellar door. Rent a bike and cycle along the waterfront. Take in the view from Te Mata Peak.

The World’s Longest Place Name

Taumatawhakatangihangakōauauotamateapōkaiwhenuakitānatahu is located in Hawke’s Bay and translates to: ‘The place where Tamatea, the man with the big knees, who slid, climbed and swallowed mountains, known as land-eater, played his flute to his loved one’.


Destinations, North Island

What's Hot New Zealand Newsletter

Stay in the loop with all the latest food, fashion, trends, events and more. Delivered hot to your inbox every month.